Interesting to witness how some marketing/monetization gags still work. In this case a certain edition of an album by a YouTube personality contained a phone number he deemed to be his personal one. In the end it is just the means to connect to a WhatsApp-bot that sends you infos a few seconds before it does on other social media plattforms, but for my Niece the illusion still stands.
I’ve never called the hotlines of yhe equivalent of YouTube personalities back in my day, but would spend hours with calling book- and toystores, so i would not make the trip there for nothing. It took me two days to track down a book about cats until i found a used copy that helped soothe my musical craze when i was nine.